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Building your brand

I have been creating, overseeing and managing communications initiatives for more than 25 years for large and small for-profit and nonprofit organizations. I bring creativity and strategic thinking to any communications project, aligning content, tone and tactics to engage audiences and meet objectives. Having spent most of my career on the client side, I understand how to make your job easier and work within complex and diverse organizations.


Across all platforms

I have been writing since my first job out of college as a journalist. I know how to craft engaging and impactful content across all print and digital platforms with special expertise in website development; print and digital newsletters/magazines; internal communications; new service/product launches; fundraising initiatives and branding.


A comprehensive approach

Whether it’s direct response or building brands, I can deliver successful marketing plans, digital media strategy and tactical execution including social media advertising; SEM; remarketing; Google Analytics and Google Display. I know how to effectively market your brand across all platforms for external customers, internal constituents and opinion leaders. I am accustomed to providing consultation and strategic direction to the C-suite.


Lillian Lorenzi is a true professional in every sense of the word. She is an outstanding editor, with a deep understanding of what it takes to tell a great story - in part because she's an excellent writer herself. She is a great communicator both in publication and person-to-person (a trait not found in every professional communicator).

Amy Lynn Smith, Writer, Content Strategist

Lillian is extremely professional and personable. She always meets deadlines, even somewhat unreasonable ones. She is an ethical, articulate, intelligent, extremely talented woman and I would recommend her without hesitation to anyone interested in her services.

Karen Smith, Executive Director, Leadership Macomb

I have worked with Lillian on a wide range of fundraising projects. She is an excellent communicator, project manager and strategist. She is able to work very successfully with all levels of donors and brings a spirit of cooperation and fun to her work.

Tracy Utech, Associate Vice President, Principal Giving and Campaign Director, Wayne State University

Lillian brings a unique set of skills and leadership to any project. She’s willing to take risks and go the extra mile to get the job done right. She knows how to lead and how to get down in the details to make projects progress smoothly and successfully. She’s truly a pleasure to work with.

Julie Kerr, Senior Manager, Denso International America, Inc.

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