STRATEGIC COMMUNICATIONS, CONTENT DEVELOPMENT, MARKETING CONSULTING
If you're looking for an award-winning writer and editor with more than 25 years as a professional communicator, I would love to hear from you. My passion for writing and clear communications began with my early career as a journalist. Making complex, technical subjects compelling and easy to understand -- across all digital and print platforms -- has been the hallmark of my writing career. I am a passionate story teller with a strong background in public relations and crisis communications.
As a marketer with more than 20 years of experience with large and small brands, I understand the importance of getting the story right. Technology and the vast array of tools in the digital toolkit are my friends. I understand how to plan and execute successful direct response and branding campaigns that will find your customer, no matter where they are. I am experienced executing digital advertising campaigns and helping clients understand the sometimes confusing world of PPC, CTR, CPM, SEM. Visit me on LinkedIn for more on my background.