248.376.7175
STRATEGIC COMMUNICATIONS, CONTENT DEVELOPMENT, MARKETING CONSULTING
Strategic Communications
I have been creating, overseeing and managing communications and public relations initiatives for more than 25 years for large and small profit and nonprofit organizations. I bring creativity and strategic thinking to any communications project, aligning content, tone and tactics to engage audiences. Having spent much of my career on the client side, I understand how to make your job easier and work within complex and diverse organizations.
Content Development
I have been writing since my first job out of college as a journalist. I know how to craft engaging and impactful content across all platforms with special expertise in print and digital publications, website oversight and content development, social media, advocacy, internal and launch communications, branding and C-suite communications.
Marketing Consulting
Whether it’s direct response or building brands, I can deliver successful marketing plans, digital media strategy and tactical execution including social media advertising; SEM; remarketing; Google Analytics and Google Display. I know how to effectively market and position your brand to external customers, internal constituents and opinion leaders. I am accustomed to providing consultation and strategic direction to the C-suite.
MY SERVICES
Content Development
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Copy editing
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White papers
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Case studies
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Position papers
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Proofreading
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Editorial management for online and print publications
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Website content development
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Social media content development
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C-suite communications
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Pitch kits
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Fundraising support materials
Marketing Consulting
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Marketing plans
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Review, analysis of marketing and paid media plans
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Google analytics
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SEM, Remarketing, Google Display
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Social media advertising
Strategic Communications
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Media Relations
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Crisis communications
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Internal communications
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Launch communications
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Change communications
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Consultation/oversight of creative concepts and materials