STRATEGIC COMMUNICATIONS, CONTENT DEVELOPMENT, MARKETING CONSULTING
OU Magazine is Oakland University's Alumni flagship communications vehicle for both fundraising and branding. Served as Executive Editor.
OU Magazine - First to the NBA
OU Magazine -- Legends of the Hall
This research publication was created to stregthen Oakland Univesity's brand as a research-intensive institution. Served as Executive Editor.
Research Magazine -- Bats, bats, bats
Oakland University William Beaumont School of Medicine Corporate Identity Guide
Launch of the Oakland University William Beaumont School of Medicine was a comprehensive undertaking, with the corporate identity guide as one of the primary elements.
Credit Union ONE Branding Campaign
Expanding Credit Union ONE's reach and penetration into the very competitive Detroit and Traverse City markets involved a branch opening and comprehensive marketing and community relations campaign.
Oakland University brand
This video was created as an overall branding video, using the strength and reputation of Oakland's Music, Theatre and Dance Department, as the centerpiece.
Oakland University Undergraduate Recruitment
This video was created for the launch of a new creative campaign for undergraduate recruitment.